In anticipation of the crucial 2024 US Presidential election and other significant global polls, Google and Meta are making strategic moves to address AI's role in election-related searches and advertising. Google, an Alphabet company, plans to restrict election-related queries from Bard and AI-based searches, signaling a commitment to responsible AI usage in political contexts. Meanwhile, Meta has implemented measures to enhance transparency and accountability in digital advertising by barring certain political campaigns and advertisers from using its new generative AI advertising products.
Key Points:
Google's Restriction on Election-Related Queries: Google, part of Alphabet, has announced restrictions on election-related queries from Bard and AI-based searches. This move comes ahead of the pivotal 2024 US Presidential election, emphasizing the tech giant's commitment to ensuring responsible AI usage in the political landscape.
Global Significance of 2024 Elections: While the focus is on the 2024 US election, other nations, including India and South Africa, are also gearing up for crucial national elections. Google's shift in approach suggests an increased awareness of AI's potential impact on elections globally.
Meta's Transparency Measures: Meta, the parent company of Facebook, has already taken steps to enhance transparency in digital advertising. It has stopped political campaigns and advertisers in regulated industries from using its new generative AI advertising products. Advertisers on Meta's platforms are now required to disclose the use of AI or other digital methods in creating or altering political, social, or election-related advertisements.
Elon Musk's Social Media Platform X: In contrast, Elon Musk's social media platform X has reversed its global ban on political ads since 2019. X now allows political advertising in the US from candidates and political parties. The platform is also strengthening its safety and elections team in preparation for the upcoming US election.
Global Efforts in AI Regulation: Governments worldwide are grappling with the regulation of AI, especially concerning the spread of misinformation. The European Union (EU) has taken a lead by introducing rules that mandate clear labeling of political advertising by Big Tech firms, including disclosure of funding sources, expenditure details, and targeted elections.
Focus on Transparency and Fairness: The collective efforts of major tech companies and regulatory bodies signify a broader push for transparency and fairness in the digital arena, particularly crucial as nations prepare for major elections with AI playing an increasingly prominent role.
